AI GTM Engineering
Most early-stage GTM failures aren't talent failures. The accounts are wrong, the outreach is generic, and the space between a good discovery call and a signed contract is filled with assets that take too long to build. These are systems problems. Wilco Systems builds the AI system that solves them, and hands it over to your team fully operational.
Get a scoped proposal →AI GTM System
Early-Stage B2B
Deployment
What's included
The accounts are wrong, the outreach is ignored, the sales assets are too slow, and the whole thing stops working when the person who built it leaves. The system addresses all four.
01
Firmographic filters give you a list your competitors are already working. The accounts worth pursuing are a smaller set: companies with a specific reason to buy right now, identifiable from signals your current motion doesn't look for. The system finds that list before a rep makes a single call.
02
Generic personalization has trained buyers to delete on sight. The bar for a reply is no longer "this feels relevant." It's "this couldn't have been written for anyone but me." The system generates outreach built on research specific enough to clear that bar, at a volume no human team can match.
03
Most deals don't die in discovery. They die in the follow-up: a proposal that took a week, a demo that didn't connect to the buyer's actual situation, a champion who couldn't sell it internally because you gave them nothing to work with. AI agents built on your product knowledge close that gap. Proposals in minutes. Demo flows built around the prospect's own context.
04
Full documentation of every workflow and integration. A training session covering each component. Thirty days of post-launch support. The goal is a team that can run this, adapt it, and build on it without you. If that's not the outcome, the build didn't work.
How it works
Four phases. Six weeks average from kickoff to handover. You make the decisions. The build is on Wilco Systems.
Step 01
Two weeks of research before anything gets built. Your product, your market, your current motion, and specifically where it breaks. The output is a clear picture of the systems problem the build needs to solve, specific enough to build against.
Step 02
I design the system around what the diagnosis found. The ICP is specific: a named buyer, a named trigger event, a named reason to call each account type. You review and approve before build work starts.
Step 03
The full system, tested on live accounts. You see real output before you sign off: real accounts, real sequences, real generated assets. Nothing goes to handover until it's working.
Step 04
Full documentation. Team training session covering every component. Thirty days of post-launch access for questions and adjustments. Optional monthly advisory for teams who want ongoing optimization as the motion evolves.
About
190%
To quota, 2025
10+
Years enterprise sales
Wk 3
Avg. to operational
AI
Native GTM stack
I'm an enterprise Account Executive who hit 190% to quota running a full AI GTM system on top of a full closing load. Not a side experiment. The actual system I used to book and close enterprise deals.
I won the inaugural Change Agility Award in 2026 for AI application in sales. A decade in enterprise sales before that: founding AE roles, new territories, companies with no playbook and no inbound motion. I've sold to HR, finance, and marketing buyers from seed-stage startups to global multinationals.
Wilco Systems is that operator experience applied to your GTM. I'm not designing a system from a whiteboard. I'm building the system I use every day.
will@wilcosystems.ai · wilcosystems.ai · Brooklyn, NY
Pricing
An AI GTM system deployed in six weeks costs less than one month of that hire. It doesn't need a desk, a manager, or a ramp period. It generates pipeline while your team is closing.
GTM System Build
$15k
project fee // 4-6 week build
Advisory Retainer
$3k
per month // post-build
Not sure what you need? Send the company. I'll scope it before you commit to anything.
Contact
Send the company name, your current GTM motion, and the biggest thing blocking your pipeline right now. I'll come back with a scoped proposal: what the system looks like, what it costs, and how long it takes to build.